What is 3-1-1?
In 1997, the Federal Communication Commission (FCC) authorized
the use of 3-1-1 as an easy-to-use three-digit telephone
number for local governments throughout the country to
provide callers with access to non-emergency government
information and services.
Like 4-1-1 and 9-1-1, 3-1-1 call centers employ highly-trained,
professional operators in a formal environment to answer
questions, accept and forward requests for service, and,
when necessary, conduct follow-up to ensure a request was
addressed to the caller’s satisfaction.
The benefits offered by 3-1-1 include:
• Easy, one-stop access to government services
• Increased level of customer service
• Consolidation of call center functions into one location
• Streamlined ability for local government agencies to respond
to unanticipated events (e.g. severe weather, wild
fires, terrorist threats)
• Ability to track service requests
• Removing the burden of call center functions from individual
departments
• Increased accountability
What services can 3-1-1 provide?
The services that can be provided by 3-1-1 are limited
only by the imagination and requirements of each local
government providing the service. There are a number of
models that may be implemented based on specific requirements
and the mission statement of the 3-1-1 Call Center. However,
the most common information and services provided are typically
related to:
• General requests for information (telephone
numbers, hours of operation, etc)
• Anumal Services
• Public Works
• Code Enforcement
• Neighborhood Services
• Zoning
• Permitting
• Solid Waste Management
What will 3-1-1 cost?
The true answer to this question depends on each local
government’s requirements and the levels of current
services. There will typically be upfront costs associated
with creation of a 3-1-1 Call Center such as networking,
software and hardware, equipment, training, etc. as well
as operational expenditures. However, there is also an
opportunity to capitalize on current resources since local
governments are usually already providing customer service
and accepting requests for services at the individual department
level. By reallocating and capitalizing upon existing resources
(technological, human, and capital), the benefits of creating
a 3-1-1 Call Center may result in actual savings in the
long run.
Why use a 3-1-1 system?
Government agencies are organized into a myriad of departments
with multiple telephone listings in the “blue pages.” The
typical caller is not familiar with the intricacies of
these organizational structures and often become frustrated
with the efforts involved in obtaining information, reporting
problems (pot holes, traffic hazards, etc), and obtaining
needed services. Implementing a 3-1-1 Call Center takes
the guess work out of contacting the government. One easy-to-remember
telephone number handles all questions and requests.
A 3-1-1 Call Center also holds added potential benefits
including:
• Reducing non-emergency calls to 9-1-1 operators,
freeing them to handle emergency calls
• Interoperability with other agencies during times of natural
and man-made emergencies
• Serving as a call center for areas stricken by disaster
until they can rebuild or obtain the appropriate resources
and infrastructure
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