1.0 Basic Elements

The basic elements of the County's graphic identity include:

• Logo
• Typography
• Official colors

To maintain this graphic identity, it is essential that these elements are never modified and that they are always used in accordance with the approved standards in this manual.

This guide specifies the editorial and graphic standards for Miami-Dade County. It sets forth the principals that help Miami-Dade County achieve four necessary and sometimes difficult-to-reconcile objectives:

• A Miami-Dade Countywide editorial style that ensures consistency and accuracy in internal and external communications;
• A distinctive and unifying institutional identity that reflects the image and character of Miami-Dade County and that is consistent throughout the range of publications and among all audiences;
• A level of production excellence that will satisfactorily convey to audiences Miami-Dade County’s standard of quality of; and
• Maximum economy with each dollar of our respective publishing budgets.

For further information, please contact the Miami-Dade County Communications Department.