Just prior to a disaster and during the early recovery period, items like food, ice, generators, lanterns, lumber, etc. may be in short supply. Charging “unconscionable prices” for these and other necessities prior to and after a disaster is not only unethical, it's illegal. An “unconscionable price” is determined by comparing the price asked during an emergency with the price charged for the same commodity during the preceding 30-day period. Merchants are not permitted to charge excessive prices unless the increases in prices are attributable to cost increases incurred by merchants.
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