News Release Header
For Immediate Release:
July 11, 2016
Media Contact:
Caitlin MacLaren
caitlin@miamidade.gov
786-253-8708

Rebranding effort to launch at South Dade Solutions Summit


Commissioners Daniella Levine Cava and Dennis C. Moss will host the 2nd Annual South Dade Solutions Summit on Friday, July 15th, 2016, 9-4 pm, at the Cutler Bay Town Center (10720 Caribbean Blvd. Penthouse Suite, Cutler Bay, FL 33189). Community leaders are invited to help design a new plan to effectively market South Dade's recreational and tourist amenities, quality neighborhoods and schools, and business development opportunities.

Look South! That's the mantra for the upcoming "South Dade Solutions Summit" July 15 in Cutler Bay. Commissioners Daniella Levine Cava and Dennis C. Moss are working hard to bring attention to the tremendous strengths of the South Miami-Dade region, and to create a shared brand and marketing plan that will catapult South Dade forward.

"We want the world to know that South Dade is an amazing place to live, work and play, where growth can be well-planned, smart and coordinated. We aim to locate more jobs closer to home, reduce burdensome commutes, and insure we do not sacrifice our unique assets: natural beauty, open space and strong neighborhoods," said County Commissioner Daniella Levine Cava, who has made South Dade's economic development a top priority of her next two years in office.

"Unfortunately, the treasures of South Dade are still a secret to many. Our region is filled with strong, stable neighborhoods, award-winning schools, and thriving businesses including an innovative farming sector and growing eco-tourism. The Summit will create a new marketing plan to showcase our community and grow it in a way that will be a win-win-win for residents, visitors and the local economy," adds County Commissioner Dennis C. Moss who has developed economic and community revitalization plans for the region for more than 20 years.

Businesses may not be aware of the potential to locate along soon-to-be improved transit corridors with access to a well-educated workforce, and residents of gateway communities like South Miami and Pinecrest frequently drive north for fun. The new branding and marketing plan will remind businesses and consumers to look south! South Dade is filled with new dining venues including farm-to-table offerings, and a variety of unique family-oriented activities and cultural venues. Visitors from Miami-Dade and beyond may be unaware that South Dade hosts two breath-taking National Parks, the captivating Deering Estate, new theater venues, Zoo Miami and the unique stops along the Redland Tropical Trail.

The Summit will be an interactive results-oriented workshop for community leaders to develop the unique, shared South Dade brand and a plan to effectively market it. We will be led by nationally renowned CEO of TURKEL Brands, Bruce Turkel, thanks to co-sponsor Greater Miami Convention and Visitors Bureau. Other sponsors include: Town of Cutler Bay, Homestead Hospital, Village of Palmetto Bay, Village of Pinecrest, CenterState Bank, Enterprise Florida, ChamberSOUTH and The Beacon Council.