News Release Header
For Immediate Release:
November 21, 2016
Media Contact:
Caitlin MacLaren
caitlin@miamidade.gov
786-253-8708

South Dade Civic-Business Partnership to Launch New Marketing Initiative


South Dade—More to Explore! Decades in the making, a partnership of South Miami-Dade civic and business leaders have come together to create a new campaign for business development and tourism in the South end of Miami-Dade County, an area hard hit in the 90s by Hurricane Andrew, military base realignment, declining agriculture markets and, later, the severe 2008 recession. The new campaign—South Dade-More to Explore— will be unveiled at a meeting of South Dade leaders on Monday, November 28 from 10 am to 12 pm at the South Miami Dade Cultural Arts Center.

The new campaign was developed under the purview the Economic Development Council of South Dade in tandem with participants of a South Dade Solutions Summit representing elected officials, business groups, civic leaders and local economic development and tourism organizations.

“The story of South Dade is one of economic ups and downs despite great economic potential,” said County Commissioner Daniella Levine Cava, who with Commissioner Dennis Moss is spearheading the campaign. “But, the area is now on the cusp of new and exciting economic activity ranging from a growing business profile to increased tourism due to the many natural resources and assets of the communities that make up the southern tier of Miami-Dade.”

Commissioner Moss said that the South Dade—More to Explore is designed to put a new focus on a sometimes overlooked sector of Miami-Dade and educate the public on how much there is to explore beyond Miami’s urban core to the North.

“We are inviting both tourists and business investors to explore the Old Florida ambience of an area known for its open spaces and natural resources,” Moss said. “South Dade has a long and rich history. It is well positioned for new growth—we hope visitors and residents alike will rediscover what makes this area of South Florida so special.”

Commissioners Moss and Cava represent the communities that identify as South Dade, which generally includes municipalities and neighborhoods south of SW 88th Street and is bounded by Biscayne Bay to the East and the Everglades to the West. There are five municipalities including Homestead, the largest South Dade city, along with Pinecrest, Cutler Bay, Palmetto Bay and Florida City.

South Dade boasts a rich agricultural base in the Redland and abundant parkland that includes two national parks (Biscayne and Everglades). Tropical Florida comes alive in South Dade at Fruit and Spice Park, the popular Robert is Here fruit stand and Schnebly’s Tropical Winery. South Dade’s Cultural Arts Center serves as a cultural hub, while Homestead’s recently renovated Seminole Theater exemplifies historic preservation in a city that greeted the arrival of Henry Flagler’s Florida East Coast Railway in 1904.

South Dade is home to attractions diverse as ZooMiami and the Deering Estate to Knauss Berry Farm and the Coral Castle. You can experience NASCAR racing, the Homestead Rodeo, great watersports and golfing in South Dade.

“The Miami brand is known worldwide for its superb beaches, world class entertainment and shopping,” said Bill Talbert, President & CEO of the Greater Miami Conventions and Visitors Bureau. “But, just a short drive away from the urban core, in South Dade, visitors will find more to explore—an area that offers tremendous diversity and the opportunity to experience open spaces and and a wide selection of outdoor activities. South Dade—More to Explore aims to showcase a truly unique part of South Florida.”

The campaign also promotes South Dade as an ideal locale for business with available land zoned for business development, affordably-priced housing, excellent healthcare facilities, good public/private schools and numerous institutions of higher learning. Transportation options include a dedicated busway linking communities to downtown Miami. The South Dade economy is primarily comprised of small businesses and there is a strong entrepreneurial spirit throughout the area.

“The time is right for business expansion in South Dade,” said, Rene Infante, chairman of the board of the Economic Development Council of South Dade and local entrepreneur. “We need to get the word out that South Dade offers a favorable business climate along with a high quality of life.”

Perhaps, most importantly, South Dade has strong neighborhoods and sense of community. Both civic and business leaders emphasize that quest for new development and economic growth must also seek to preserve and protect the quality of life for those who live and work there.

The South Dade-More to Explore campaign is an outcome of last summer’s South Dade Solutions Summit when a group of community leaders began developing a branding campaign for the area. Bruce Turkel, an internationally known branding expert who developed the “It’s So Miami” campaign for the Greater Miami Convention and Visitors Bureau will present the new South Dade marketing campaign strategy to area leaders on November 28. To attend please RSVP to caitlin@miamidade.gov.