Photo caption: Miami-Dade County Commissioner Dennis C. Moss, Community Image Manager Alyce Robertson, and City of Miami Mayor Manny Diaz at the Miami HEAT-New York Knicks basketball game on Wednesday, March 12, 2008 where a new anti-litter commercial featuring Miami HEAT team members debuted during half-time. The campaign is a joint effort between the Community Image Advisory Board, the City of Miami and the Miami-Dade Expressway Authority in an effort to reduce litter around the County.

“The ad looks great,” said District 9 commissioner and Community Image Advisory Board chairman Dennis C. Moss.  “We are so thankful that the HEAT gave so generously of their time and that the ad came together so well.  We’re sure it will have a positive impact on the serious problem of littering.”

The anti-litter campaign is a joint effort between the Community Image Advisory Board, the City of Miami and the Miami-Dade Expressway Authority, who spend hundreds of thousands of dollars every year to pick up litter and clean roadways.  The public service announcements and complementary print advertising are meant to counteract the inappropriate disposal of trash and the environmental problems and eye sore it causes.  Contracted advertising company, Beber Silverstein Group, developed the campaign to grab the attention of primary offenders – 16 to 24-year-old males.

The Community Image Advisory Board was an initiative of Commissioner Moss.  It was established to maintain and promote the aesthetics of the county’s public and high-traffic areas, with a view of improving the community’s image, bettering quality of life for residents, and continuing to attract new and repeat visitors.