The best commercials of the year were showcased on Friday, October 3, 2008 in Miami Beach at the Colony Theater as part of the world tour of the 2008 AICP Show, The Art & Technique of the American Commercial. Presented by the Association of Independent Commercial Producers (AICP), the Show is an hour-long compendium of advertisements selected for honors by industry professionals. The show debuted on June 3 at The Museum of Modern Art (MoMA) in New York, and is currently touring museums and cultural institutions around the country and abroad. This year's honorees - along with the entire Show archive - are available for viewing at www.aicpshow.com.
More than 200 Florida AICP Members and industry professionals attended the event and enjoyed celebrating the best commercial work of 2008. Honored spots were produced for such companies as Coca-Cola, adidas, Skittles, Farmers Insurance, Microsoft, Sony, and GE, and created by such agencies as BBDO New York, TBWAChiatDay, Saatchi & Saatchi New York, McCann Worldwide Group San Francisco, and T.A.G., among many others. With an impressive total of sixteen honors in twelve categories, MJZ led production companies by a large margin with the most representation in the Show. Gorgeous Enterprises received four honors, while Anonymous Content and SMUGGLER each received three honors, and @radical.media, The Directors Bureau, Superfad, RSA Films (one in co-production with Big Spaceship), and Rattling Stick all received two honors each.
The Show recognizes commercial filmmaking in technical and artistic categories, ranging from animation to visual effects, and including such fields as production design, cinematography, and original music. Although the show focuses on American commercials, it includes a category for excellence in international commercials, reflective of the growing globalization of the commercial production industry.
Florida sponsors of the Show include Lava Studio, Florida Governor's Office of Film & Entertainment, ARRI/CSC, Film Florida, America Filmworks, Accord Productions, Media Services, Eastman Kodak Company, Morgans Hotel Group-Miami, City of Miami-Mayor's Office of Film & Cultural Affairs, CineConcepto America, Miami-Dade Office of Film & Entertainment, Film Florida Publishing Co., Midtown Video, Shoot Florida, Onda Films, Universal Casting, and Vapor Post.
To view more photos visit http://www.aicpshowinflorida.com/ .
Founded in 1972, the AICP represents companies that specialize in producing commercials for advertisers and agencies. The association, with national offices in New York and Los Angeles and regional chapters across the nation, serves as the voice for this $5.5 billion industry, representing the creators of over 80% of all nationally televised commercials. Top