Control: Intergov., Recreation & Cultural Affairs Cmte.
File Name: MIAMI BEACH CLIO FESTIVAL
Agenda Date: 4/13/2005
Agenda Item Number:
PRESENTATION FROM FRED BALSERA OF MIAMI BEACH CLIO FESTIVAL
Sally A. Heyman, Prime Sponsor
Intergov., Recreation & Cultural Affairs Cmte.
Mr. Fred Balsera made a presentation on the Clio Festival which would be held May 21-24, 2005 in the City of Miami Beach. He noted the Clio Award was the most prestigious award that any advertising agency or designer could receive. Mr. Balsera said a component of the Festival included a challenge to high school and college students to prepare a creative advertising campaign within two weeks and an award would be presented at the Festival to the winners of the respective high school and college.
Mr. Balsera requested the County’s assistance in disseminating information on the Festival through sponsorship of street banners, an ambassador program at Miami International Airport to receive attendees to the Festival and providing transportation to the Festival.
Commissioner Moss requested that the County Manager meet with Mr. Balsera regarding his requests. He suggested that the ambassador program be a normal procedure to welcome groups coming to Miami-Dade County.
Chairwoman Heyman asked that Ms. Alyce Robertson, Community Image Manager, meet with Mr. Balsera regarding his request.
Assistant County Manager Alex Munoz stated that the appropriate staff would meet with Mr. Balsera.
In response to Commissioner Gimenez’ suggestion that the contest for high school and college students include a theme for improving Miami-Dade County’s image, Mr. Balsera stated the theme for this year was done in collaboration with People for the American Way, however, he felt the Festival organizers would be amenable to receiving recommendations from the County Commission regarding next year’s creative brief.
Commissioner Gimenez spoke in support of Mr. Balsera’s requests and any other efforts to assist the Festival.
Commissioner Jordan asked that the County Administration look at the existing policy regarding activities that had regional consequence, and include all the departments that would be impacted to determine what could be done to support the Festival.
There is no text currently available online for this item.