Miami-Dade Legislative Item
File Number: 051758
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File Number: 051758 File Type: Resolution Status: Adopted
Version: 0 Reference: R-766-05 Control: County Commission
File Name: LAUNCH MARKETING CAMPAIGN TO INFORM RESIDENTS OF KIDCARE PRG Introduced: 6/6/2005
Requester: NONE Cost: Final Action: 6/21/2005
Agenda Date: 6/21/2005 Agenda Item Number: 14A20
Notes: Title: RESOLUTION DIRECTING THE COUNTY MANAGER TO LAUNCH AN EDUCATION AND AWARENESS CAMPAIGN TO BE FOCUSED ON INFORMING MIAMI-DADE COUNTY RESIDENTS OF YEAR-ROUND KIDCARE PROGRAM ENROLLMENT
Indexes: FLORIDA KIDCARE
  INSURANCE
  KIDCARE OUTREACH COALITION
Sponsors: Joe A. Martinez, Prime Sponsor
  Sally A. Heyman, Co-Sponsor
Sunset Provision: No Effective Date: Expiration Date:
Registered Lobbyist: None Listed


Legislative History

Acting Body Date Agenda Item Action Sent To Due Date Returned Pass/Fail

Board of County Commissioners 6/21/2005 14A20 Adopted P

County Manager 6/16/2005 Additions 6/21/2005

Community Outreach, Safety & Healthcare Admin Cmte 6/15/2005 2F Forwarded to BCC with a favorable recommendation P

County Attorney 6/6/2005 Assigned Community Outreach, Safety & Healthcare Admin Cmte 6/15/2005

County Attorney 6/6/2005 Assigned Eugene Shy

Legislative Text


TITLE
RESOLUTION DIRECTING THE COUNTY MANAGER TO LAUNCH AN EDUCATION AND AWARENESS CAMPAIGN TO BE FOCUSED ON INFORMING MIAMI-DADE COUNTY RESIDENTS OF YEAR-ROUND KIDCARE PROGRAM ENROLLMENT

BODY
WHEREAS, according to the most recent Florida Health Insurance Study of 2004, 28.7% of Miami-Dade County residents less than age 65 are uninsured residents, which translates into 590,000 uninsured residents; and
WHEREAS, out of this staggering number, approximately one-forth are reported to be children; and
WHEREAS, there are a significant number of children who are currently eligible for some aspect of the KidCare program under the current guidelines but are not enrolled; and
WHEREAS, in 1998, Florida consolidated Florida Healthy Kids with existing Medicaid programs, MediKids, and Children's Medical Services (CMS) under an umbrella program called KidCare; and
WHEREAS, KidCare is a government subsidized health insurance program for Florida children through the age of 18; and
WHEREAS, these four programs offer the only opportunity for many children in Miami-Dade County to acquire some form of health insurance; and
WHEREAS, a 2000 study conducted by The Robert Wood Johnson Foundation found that three out of five parents whose children were eligible for insurance did not know of these available programs; and
WHEREAS, there were almost 66,000 children enrolled in KidCare in Miami-Dade County as of November 2004; and
WHEREAS, during the 2005 Legislative Session, the Florida Legislature adopted House Bill 569 (Enrolled) which provides for year-round enrollment in the KidCare Program; and
WHEREAS, residents of Miami-Dade County should be alerted concerning the ability to enroll eligible children in KidCare year-round and of the enrollment process; and
WHEREAS, with proper KidCare advertising campaign efforts, Miami-Dade County can inform its residents of year-round enrollment opportunities, which can result in the enrollment of a significant number of children that are eligible for this important subsidized children's insurance program,
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MIAMI-DADE COUNTY, FLORIDA, that this Board hereby authorizes and directs the County Manager to launch an education and awareness campaign focused on informing Miami-Dade County residents of the ability to enroll eligible children in the KidCare Program year-round and of the enrollment process.



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