Miami-Dade Legislative Item
File Number: 053214
Printable PDF Format Download Adobe Reader  

File Number: 053214 File Type: Resolution Status: Amended
Version: 0 Reference: Control: County Commission
File Name: CORRECT IMBALANCE IN MEDIA OUTREACH PROGRAM Introduced: 12/22/2005
Requester: NONE Cost: Final Action:
Agenda Date: 1/24/2006 Agenda Item Number: 11A29
Notes: SEE #060241 FOR FINAL VERSION AS ADOPTED. Title: RESOLUTION DIRECTING THE COUNTY MANAGER TO CORRECT THE CURRENT IMBALANCE THAT CAUSES THE COUNTY'S MEDIA OUTREACH PROGRAM TO UNDERSERVE THE AFRICAN-AMERICAN COMMUNITY
Indexes: MEDIA OUTREACH
Sponsors: Dorrin D. Rolle, Prime Sponsor
  Audrey M. Edmonson, Co-Sponsor
Sunset Provision: No Effective Date: Expiration Date:
Registered Lobbyist: None Listed


Legislative History

Acting Body Date Agenda Item Action Sent To Due Date Returned Pass/Fail

Board of County Commissioners 1/24/2006 11A29 Amended
REPORT: See Agenda Item 11A29 Amended, Legislative File No. 060241 for the amended version.

Internal Mgmt. & Fiscal Responsibility Committee 12/15/2005 2B1 Forwarded to BCC without a recommendation P

County Attorney 11/18/2005 Referred Internal Mgmt. & Fiscal Responsibility Committee 12/15/2005

County Attorney 11/18/2005 Assigned Thomas W. Logue 11/18/2005

Legislative Text


TITLE
RESOLUTION DIRECTING THE COUNTY MANAGER TO CORRECT THE CURRENT IMBALANCE THAT CAUSES THE COUNTY'S MEDIA OUTREACH PROGRAM TO UNDERSERVE THE AFRICAN-AMERICAN COMMUNITY

BODY
WHEREAS, the Board of County Commissioners recognizes that it is important to reach out to the diverse parts of our multi-ethnic, multi-national and multi-lingual population that is not served by mainstream media; and
WHEREAS, the County's current media outreach program is imbalanced in that an insufficient amount of resources are devoted to informing the African-American community of legal notices, bid opportunities, employment options, and advertising of County initiatives and services; and
WHEREAS, in particular, the population of the County is approximately 57% Hispanic, 21.6% black and 21% Anglo (non-Hispanic); and
WHEREAS, to reach the Hispanic market, the County publishes notices in one daily general newspaper (Diario Las Américas) with a weekday circulation in Miami-Dade County of 48,509 and a Sunday circulation of 51,434, fifteen bi-weekly community newspapers, six weekly newspapers, seventeen monthly community newspapers, and seven Spanish language am radio stations; and
WHEREAS, to reach the Anglo market, the County publishes notices in one daily general newspaper (The Miami Herald) with a weekday circulation of 316,158 and a Sunday circulation of 431,654, four bi-weekly community newspapers, nine weekly newspapers, two monthly community newspapers, and approximately four am radio stations; and
WHEREAS, to reach the African-American market, the County publishes notices in one weekly general newspaper (The Miami Times) with a weekly circulation of 24,919, no bi-weekly community newspapers, six weekly newspapers, five monthly community newspapers, and one am radio station,
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MIAMI-DADE COUNTY, FLORIDA, that the County Manager is directed to correct the current imbalance in the County's media outreach program by devoting more resources to reaching the African-American population to inform them of the services and opportunities available to them through the County government. In correcting this imbalance, the County Manager is instructed to consider directing more resources to media outlets used by the African-American community, including but not limited to, the radio programming and internet websites of media outlets, such as WEDR 99JAMZ and WHQT Hot 105.



Home  |   Agendas  |   Minutes  |   Legislative Search  |   Lobbyist Registration  |   Legislative Reports
2014 BCC Meeting Calendar  |   Miami-Dade County Code of Ordinances   |   ADA Notice  |  

Home  |  Using Our Site  |  About Phone Directory  |  Privacy  |  Disclaimer

E-mail your comments, questions and suggestions to Webmaster  

Web Site © 2014 Miami-Dade County.
All rights reserved.