Miami-Dade Legislative Item
File Number: 101717
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File Number: 101717 File Type: Resolution Status: Adopted
Version: 0 Reference: R-902-10 Control: Board of County Commissioners
File Name: USE OF COUNTY VEHICLES FOR SALE OF ADVERTISEMENT Introduced: 6/30/2010
Requester: NONE Cost: Final Action: 9/10/2010
Agenda Date: 9/10/2010 Agenda Item Number: 11A3
Notes: Title: RESOLUTION DIRECTING COUNTY MAYOR OR MAYOR’S DESIGNEE TO REPORT TO BOARD ON USE OF COUNTY VEHICLES FOR SALE OF ADVERTISEMENT SPACE
Indexes: COUNTY VEHICLES
Sponsors: Jose "Pepe" Diaz, Prime Sponsor
  Dorrin D. Rolle, Co-Sponsor
Sunset Provision: No Effective Date: Expiration Date:
Registered Lobbyist: None Listed


Legislative History

Acting Body Date Agenda Item Action Sent To Due Date Returned Pass/Fail

Board of County Commissioners 9/10/2010 11A3 Adopted P

Government Operations Committee 7/13/2010 2F Forwarded to BCC with a favorable recommendation P
REPORT: Assistant County Attorney Geri Bonzon-Keenan read the foregoing proposed resolution into the record. Commissioner Diaz noted, in an effort to find innovative ways to generate new revenues, he brought forth this proposal, which directs the Administration to perform a study and determine the feasibility of displaying paid advertisements on county-owned vehicles. He asked that the deadline for submitting the findings and recommendations of the study to the County Commission be extended from 30-days to 45-days, which would give General Services Administration (GSA) sufficient time to complete the study. Commissioner Sosa noted she supported this resolution and finding ways to generate additional revenue; however, she asked that the sponsor of this resolution ensure that any proposed legislation approving the display of sign(s) on county-owned vehicles for advertisement purposes include language prohibiting any derogatory (offensive) or discriminatory language on signs. Commissioner Diaz advised that the Administration would address Commissioner Sosa’s concerns in their feasibility study, as well as revise the existing ordinance to ensure that no derogatory or discriminatory language was displayed in the advertisements placed on county-owned vehicles. Ms. Jennifer Glazer-Moon, Assistant to the County Manager and Office of Strategic Management Budget Director, noted she discussed with Commissioner Diaz the concerns raised by Committee members regarding certain advertisements, and advised him that certain restrictions on advertisements may limit the amount of revenue generated. She noted that as part of the study, the Administration would evaluate the impact of placing certain restrictions on advertisements, and include those findings in the report to be provided. Chairman Gimenez asked Assistant County Attorney Bonzon-Keenan to prepare a resolution under his sponsorship, directing the Administration to explore sponsorship opportunities for County parks. Ms. Glazer-Moon advised that the Administration had worked actively for a number of years on sponsorship opportunities as a revenue stream for parks; that a position in the Office of Grants Coordination was dedicated to soliciting sponsorships. She also noted some Park and Recreation Department events were already sponsored, and some not-for-profit entities, such as Animal Services and Friends of the Library, were created to allow sponsorships for other county departments. Staff has a significant amount of experience in soliciting sponsorships for food and beverage vendors, and was involved in developing proposals for equipment, uniforms, and other items on a daily basis. Ms. Glazer-Moon advised that sponsorships had many procurement ramifications, but the Administration was currently preparing legislation to remove certain restrictions on advertisements. Chairman Gimenez clarified he wanted the Administration to explore more opportunities for naming parks similarly to how naming was done in the County’s Adopt-A-Road Program, rather than sponsor events. He asked Ms. Glazer-Moon to provide a status report on staff’s efforts to solicit corporate sponsorships, specifically giving corporate entities the naming rights to parks within the County. Hearing no further comments or questions, the Committee proceeded to vote on the foregoing resolution as presented.

County Attorney 6/30/2010 Referred Government Operations Committee 7/13/2010

County Attorney 6/30/2010 Assigned Monica Rizo 7/2/2010

Legislative Text


TITLE
RESOLUTION DIRECTING COUNTY MAYOR OR MAYOR’S DESIGNEE TO REPORT TO BOARD ON USE OF COUNTY VEHICLES FOR SALE OF ADVERTISEMENT SPACE

BODY

WHEREAS, Miami-Dade County (the “County”) is currently facing unprecedented budgetary constraints and difficulties; and
WHEREAS, recently, this Board approved a contract for the lease of wall space for advertising murals at the Miami-Dade Central Support Facility and that contract is estimated to generate $1.15 million in revenues during the initial five (5) year term of the contract; and
WHEREAS, the County can generate further revenues through the sale of advertising space on other mediums owned by the County, such as on County vehicles; and
WHEREAS, in these times of economic hardships, it is in the best interest of the County to generate additional revenues to be able to continue to fund and support community-based organizations, not-for-profit organizations, and civic and cultural groups in the community (jointly referred to herein as “CBOs”) that provide valuable services to Miami-Dade County residents,
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MIAMI-DADE COUNTY, FLORIDA, that this Board hereby directs the County Mayor or Mayor’s designee to submit to this Board within thirty (30) days from the effective date of this resolution a written report with (1) a recommendation as to which types of County-owned vehicles (such as General Services Administration fleet vehicles and/or Park and Recreation Department maintenance vehicles, but not Miami-Dade Police or Fire Rescue Department vehicles) could be used to display paid advertisements, (2) the anticipated revenues that such advertisements could generate for the County, and (3) the mechanism and process by which the Board can ensure that such revenues can be utilized to fund CBOs in order to alleviate the impact that CBO funding has on the General Fund.



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