Miami-Dade Legislative Item
File Number: 102106
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File Number: 102106 File Type: Resolution Status: Adopted
Version: 0 Reference: R-1019-10 Control: Board of County Commissioners
File Name: LAUNCH OBESITY CAMPAIGN Introduced: 8/26/2010
Requester: NONE Cost: Final Action: 10/5/2010
Agenda Date: 10/5/2010 Agenda Item Number: 11A7
Notes: Title: RESOLUTION DIRECTING THE MAYOR OR MAYOR'S DESIGNEE TO ESTABLISH A PUBLIC AWARENESS, SOCIAL MARKETING CAMPAIGN RELATED TO THE “COMMUNITIES PUTTING PREVENTION TO WORK” PROJECT TO COMBAT OBESITY AND PROMOTE HEALTHY EATING AND ACTIVE LIVING
Indexes: OBESITY
Sponsors: Rebeca Sosa, Prime Sponsor
  Jose "Pepe" Diaz, Co-Sponsor
  Sally A. Heyman, Co-Sponsor
  Dorrin D. Rolle, Co-Sponsor
  Audrey M. Edmonson, Co-Prime Sponsor
Sunset Provision: No Effective Date: Expiration Date:
Registered Lobbyist: None Listed


Legislative History

Acting Body Date Agenda Item Action Sent To Due Date Returned Pass/Fail

Board of County Commissioners 10/5/2010 11A7 Adopted P

Health, Public Safety & Intergovernmental Cmte 9/16/2010 2G Forwarded to BCC with a favorable recommendation P
REPORT: Assistant County Attorney Gerald Sanchez read the foregoing proposed resolution into the record. It was moved by Commissioner Sosa that the foregoing proposed resolution be forwarded to the County Commission with a favorable recommendation. This motion was seconded by Commissioner Rolle and opened for discussion. Commissioner Sosa recognized Miami-Dade Health Department (MDHD) Administrator Lillian Rivera, and Communication and Legislative Affairs Director Olga Connor for their hard work. She noted the grant program to help combat obesity would be unveiled and that she was honored to be selected as the liaison for this program. MDHD Administrator Rivera appeared before the HPSIC members and discussed the issue concerning the epidemic of obesity in this community with children. She noted the need for public awareness and the opportunity to implement this program. Ms. Rivera thanked Commissioners Sosa and Rolle for their support. She noted the project had to be completed by March 2012, within a 21-month period, and policy changes had to be produced for the community that would address healthy lifestyles. Ms. Rivera asked that the entire County Commission would support this initiative. Commissioner Sosa noted a recent tragedy concerning a teenager that experienced problems with obesity. She thanked all the departments involved and administration for their assistance in creating programs for prevention of obesity. Commissioners Rolle, Heyman and Diaz requested to be co-sponsors for this item. Hearing no further comments or questions, Committee members proceeded to vote.

County Attorney 8/26/2010 Referred Health, Public Safety & Intergovernmental Cmte 9/16/2010

County Attorney 8/26/2010 Assigned Valda Clark Christian 8/26/2010

Legislative Text


TITLE
RESOLUTION DIRECTING THE MAYOR OR MAYOR'S DESIGNEE TO ESTABLISH A PUBLIC AWARENESS, SOCIAL MARKETING CAMPAIGN RELATED TO THE “COMMUNITIES PUTTING PREVENTION TO WORK” PROJECT TO COMBAT OBESITY AND PROMOTE HEALTHY EATING AND ACTIVE LIVING

BODY


WHEREAS, in the American Recovery and Reinvestment Act of 2009, the United States Department of Health and Human Services (“DHHS”) and the Centers for Disease Control (“CDC”) created a comprehensive initiative for chronic disease prevention efforts; and
WHEREAS, that initiative, the Communities Putting Prevention to Work Project, seeks to address the leading preventable causes of death and disability, including but not limited to obesity; and
WHEREAS, the Communities Putting Prevention to Work Project goals are to reduce risk factors, promote wellness and provide positive, sustainable health change in communities by increasing physical activity, improving nutritional habits, and decreasing screen time; and
WHEREAS, the Project endeavors to manage the prevalence of obesity among the underserved and underinsured population by reaching those geographical areas most at risk; and
WHEREAS, the Communities Putting Prevention to Work Project will provide programs that are culturally appropriate, which will promote a community-based and/or workplace-based intervention across the lifespan; and

WHEREAS, many adults and children who reside in Miami-Dade County are overweight or obese and are at greater risk for the onset of many chronic illnesses, diseases and other afflictions, including, but not limited to, diabetes, heart disease, cancer, arthritis, stroke, and hypertension; and
WHEREAS, obesity and its ill-effects take a tremendous toll on the health and well-being of Miami-Dade County residents and negatively impact their productivity in the Miami-Dade County workforce or in the pursuit of an education; and
WHEREAS, the Board of Commissioners desires to advocate for and to encourage Miami-Dade County residents, both adults and children, through a public awareness campaign to embrace lifestyles that combat obesity, facilitate and promote eating a healthier, more balanced and nutritious diet, and foster active living through exercise.
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MIAMI-DADE COUNTY, FLORIDA, that this Board:
Section 1. Hereby recognizes and declares that obesity and its ill-effects are serious public health threats to the health and well-being of adults, children and families residing in Miami-Dade County, and while individual lifestyle changes are necessary, individual effort alone is insufficient to combat the onset and rising tide of obesity-related chronic illnesses, diseases and afflictions.
Section 2. Seeks to positively impact and change behavior of Miami-Dade County residents through the Communities Putting Prevention to Work Project.
Section 3. Directs the Mayor or his designee through, or in collaboration with, the Consortium for a Healthier Miami-Dade as sponsored by the Miami-Dade County Health Department to develop a mass media, public awareness campaign based on social marketing principles that promote healthy/foods drink choices and increased physical activity among Miami-Dade County residents and visitors, with funding provided by the DHHS/CDC “Communities Putting Prevention to Work” Grant. Under the Grant, the Consortium will coordinate efforts to develop a social marketing campaign aligned with the national campaign that will be led by The Centers for Disease Control.
Section 4. Urges that the social marketing campaign include messages that encourage the community to increase their physical activity through the built environment, parks and recreation and schools.
Section 5. Urges that the social marketing campaign create and disseminate posters, pamphlets and other written material at community events, to promote healthier lifestyles and obesity prevention.
Section 6. Directs the Miami-Dade Parks and Recreation Department to adopt policies that require all food and beverages sold in County parks and recreations facilities, follow Healthy Vending Machines guidelines.
Section 7. Urges government facilities and other public services venues, who serve as a hub for government employees, residents utilizing government services, transportation gateways, and shopping venues, to increase the availability of healthier foods from farmer’s markets.
Section 8. Directs the establishment from the Open Space Master Plan for the Miami-Dade County Parks and Recreation Department, a level of service standards for parks and recreational open spaces that are intended to encourage equitable access to local (neighborhood) parks and open space as well as area-wide recreational activities for all County residents.
Section 9. Urges the incorporation of public spaces for festivals, arts and crafts shows, green markets and other civic activities in the planning and development of libraries, museums, schools, government buildings, transit stations within Transit-Oriented Development (TOD) and stand-alone transit stations, and other civic/institutional places.
Section 10. Urges the enhancement of bicycle facilities and signage in order to create a safer and user-friendly network of walking and bicycling routes.
Section 11. Urges the development and implementation of a county-wide Safe Routes to School (SRTS) policy that requires all elementary and middle schools to document students’ modes of transportation.



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