The purpose of the Branding Guide is to establish and maintain the consistent use of the official County logo and color palette, thereby, supporting the County brand. While branding is more than a logo, branding County services with a consistent identifier increase public awareness of what we do, builds confidence in County government and, ultimately, increases support for County services and programs.
The Miami-Dade County identity program is based on the single principal that there is only one purpose for the published material issued by Miami-Dade County - to communicate facts, services and ideas. While we have many excellent Departments providing exceptional service, we must not lose sight of the fact that these are COUNTY services, and must endeavor to promote and clearly identify all of the many services the County provides.
The use of a uniform countywide brand helps to increase the public's awareness of the wide variety of services offered by Miami-Dade County.
On May 11, 2004, the Board of County Commissioners adopted a "refreshed" County logo as the official County brand.
The Guide was developed to provide County marketing and graphic professional staff the design standards for branding County services and programs.
|
files, you can download 
