Miami-Dade County wins three MarCom Awards
It's not every day that government competes side-by-side with advertising agencies, public relations firms or production companies for top creative industry awards, but by earning three 2014 MarCom Awards, the County's Community Information and Outreach department proved that winning ideas can come from unexpected places.
The County's 305biz magazine won Gold in the Government category, their "Miami Alive" campaign won Gold in the Integrated Marketing category, and their "Time For An Upgrade" campaign won Platinum in the Government category. Each was developed and produced entirely by County staff.
Part of an effort to promote local businesses, 305biz is a print and web publication where both entrepreneurs and business owners can find useful information, resources, advice and inspiration for succeeding in Miami‐Dade County.
The goal of the "Miami Alive" campaign is to raise awareness of the Animal Services Department's "no kill" programs. It also promotes adoption and encourages the community to contribute time or money to the cause.
The now completed "Time For An Upgrade" campaign sought to educate the public on major capital improvements planned for the County's aging water and sewer system, focusing on how construction would affect utility rates and our community's future.
"There are many ways to serve the public. Our team just happens to excel at serving through storytelling that uses innovative visual, digital and written content to connect with our community," says CIAO director Henry Sorí.
The MarCom Awards are the latest in a series of accolades for the CIAO team which won a Suncoast Emmy Award in October for "The Most Interesting Pets in the World" TV spot. In July, Communication Arts awarded the County a photography award for its "Local Flavor" cookbook.
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.