News Release Header
For Immediate Release:
August 29, 2012

Media Contact:
Yomayra Mora-Perea

"Put on your Pink Bra" to Fight Breast Cancer One Step at a Time

Thousands of Miami residents to participate in American Cancer Society’s Making Strides Against Breast Cancer 5K on October 13 at Tropical Park

Thousands of Miami residents, breast cancer survivors, as well as business and community members, will join together and put on their pink bras at the American Cancer Society’s Making Strides Against Breast Cancer 5K walk to fight breast cancer and provide hope to all people facing the disease. This noncompetitive, fundraising event will unite the community in celebrating breast cancer survivors, educating men and women about the importance of early detection and prevention, and raising money to fund lifesaving research and supporting programs that will further the progress against this disease.

The Making Strides Against Breast Cancer walk will take place on Saturday, October 13th, 2012, at Tropical Park, which is located at 7900 SW 40th Street, Miami, FL. Registration will open at 7:30 AM.

Participants will need more than sneakers for this year’s walk, as they are encouraged to “Put On Your Pink Bra.” The “Put On Your Pink Bra” campaign empowers walkers to wear pink bras in support of the fight against breast cancer. All across the state, walkers will sport pink bras to represent a personal breast cancer journey or the journey of a survivor they know.

“We get a phenomenal response from walkers every year,” said 2012 Chair Alina T. Hudak, Miami-Dade County Deputy Mayor/County Manager. “Each year we hope we raise enough money to be one step closer to finding a cure.”

Over time, the Society has invested more in breast cancer research than any other voluntary public health organization. Since 1972, it has invested nearly $323 million in breast cancer research grants, resulting in many of today’s breast cancer treatments. Funding raised through these events funds breast cancer research, provides up-to-date breast cancer information, ensures everyone has access to breast cancer screening and treatments – regardless of income – and provides services that improve the quality of life for patients and their families.

“Breast cancer has a profound impact on Floridians as the state ranks second in the nation for the number of new breast cancer cases and third in the number of related deaths,” said Mission Integration Chair, Rhonda Smith, Founder of Breast Cancer Partner. “But, out of these grim numbers comes the hope we create when we gather and work together to fight this disease. The Making Strides Against Breast Cancer event is not only a way to raise funds for that fight, but also gives us a chance to gather to celebrate survivors.”

The 2012 Making Strides Against Breast Cancer walk in Miami is being sponsored by Miami-Dade County, Odebrecht, Baptist Health Cancer Services, All American Containers, and Cherokee Enterprises, Inc. Media partners are WSVN Channel 7, Univision 23, Univision Radio, Clear Channel Miami and The Flyer. Additionally, hundreds of teams from local businesses, schools, and community groups will participate.

For more information or to sign up for the American Cancer Society Making Strides Against Breast Cancer in Miami, please call 305.779.2860 or visit

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit


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