For Immediate Release:
 October 22, 2009

Media Contact:
Vanessa Santana Peñate

 305-375-1545



Miami-Dade County and Publix Super Markets join forces to promote local produce

 


(Miami-Dade County, FL) -- Mayor Carlos Alvarez, the Miami-Dade Board of County Commissioners and Publix Super Markets will introduce a new produce brand, Redland Raised, to promote the consumption of fresh local produce in more than 1,000 Publix locations.  The announcement will take place at the Publix located at 7805 SW 40th Street, on Thursday, October 29, 2009, beginning at 10:00 a.m.  Locally grown produce including green beans, yellow squash, zucchini, boniato, okra and avocados will be on display.

The local branding initiative, Redland Raised, has been created by Miami-Dade County, in conjunction with the Florida Department of Agriculture and Consumer Services, to promote a "buy local" program throughout the County and the State of Florida.   The brand will be in line with the Fresh from Florida brand, of which the majority of local growers and packers are members.

"Pairing Publix with our locally-grown produce makes great sense," said Mayor Carlos Alvarez.  "We can educate and encourage our residents to invest in local produce and in turn, stimulate the economy in our County."

"While we have always been committed to supporting fresh locally grown produce when available, we are excited to help introduce this new produce brand which will allow us to better inform our customers on the benefits of buying local," said Kim Jaeger, Media and Community Relations Manager for Publix in Miami.

Miami-Dade County's agriculture industry is number two in the state and 18th in the country, generating an estimated $2.7 billion for the local economy.
 
Who: Miami-Dade County Mayor Carlos Alvarez
Board of County Commissioners
Publix Super Markets

What:“Redland Raised” event to promote consumption of local produce

When: October 29, 2009, 10:00 a.m.- 11:00 a.m.

Where:Publix
Tropicaire Shopping Center
7805 SW 40th Street
Miami, FL


 

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OFFICE OF THE MAYOR
Stephen P. Clark Center
111 NW 1st Street, 29th Floor Miami, Florida 33128
(305) 375-5071

 

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