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About Michael A. Hernández, Director of Communications
Michael is the Director of Communications for Miami-Dade County Mayor Carlos A. Gimenez. He is the only official spokesman for Mayor Gimenez - the County's highest-ranking elected official and top administrator - and also represents the Gimenez administration before residents and media outlets.
Since joining Miami-Dade County in May 2014, Michael has led a countywide effort to modernize and enhance the government's communications capabilities by emphasizing an expanded use of technology and social media to improve communications between County government, residents and the media. Under the County's governing structure, the mayor's communications director sets policy for the government's public information officers who represent the government's 25 departments.
Prior to his current position with Miami-Dade County, Michael worked as the Senior Director for Governmental Relations and Public Affairs at Penn Schoen Berland (PSB), a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients. During his four years with the firm, Michael worked throughout Latin America, the Caribbean, the Middle East and Europe on a range of projects which included political and communications campaign consulting, as well as strategic advising for heads of state and presidential candidates. Michael also served as a consultant for several leading U.S.-based companies while with the firm.
Prior to joining PSB, Michael spent four years at Balsera Communications, which is now considered a leading agency for U.S. Hispanic public affairs and political communications consulting. At this firm is where Michael first worked on Barack Obama’s 2008 presidential campaign, supporting the efforts of the Hispanic media messaging team from the Iowa caucuses and the Democratic Party primary process, through Election Day.
Throughout the 2012 U.S. presidential election, Michael served as a surrogate for the Obama for America reelection campaign in Florida, the Democratic National Committee, and the Miami-Dade Democratic Party on both English- and Spanish-language media outlets, and as the Hispanic Communications Director for the Miami-Dade Democratic Party. Since 2009, he has participated in thousands of interviews with international, national, regional and local news outlets in English and Spanish mostly representing the Democratic Party and progressive causes.
Born and raised in the Westchester neighborhood of Miami-Dade County, Michael earned a Master's in Public Administration and Bachelor's in Political Science from Florida International University (FIU). Michael is still very active in the FIU community, serving as a member of the Alumni Association Board of Directors and on the School of International and Public Affairs Advisory Board. He is a 2000 graduate of Westminster Christian School in Palmetto Bay. In addition to his volunteer community work, Michael is active in national organizations, has received numerous recognitions and is often a guest speaker in high school and college classrooms.
Michael and his wife Christine are the proud parents of Brian Michael and Alyssa Nicole.
Michael A. Hernández
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