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About Michael A. Hernández, Senior Advisor and Director of Communications
As a Senior Advisor and Director of Communications for the Office of Miami-Dade County Mayor Carlos A. Gimenez, Michael serves as the chief spokesman for Mayor Gimenez and the principal liaison between the Mayor’s office, the media and the public. Michael oversees the overall operations, programs and staff for the Mayor’s Office of Communications and the County Department of Communications, including the 311 Contact Center and an annual budget of $21 million. Michael also has direct oversight of communications and marketing efforts for all County departments and offices under the Mayor’s purview, including Miami International Airport and the Aviation Department, PortMiami and the Water and Sewer Department. He also sets the policy for departmental public information officers and communicators in all 25 County departments.
Since joining Miami-Dade County in May 2014, Michael has led a countywide effort to modernize and enhance the government's communications capabilities by emphasizing a greater use of technology and social media to improve communications between County government, residents and the media. Michael is currently taking the lead on all communications projects related to the largest Capital Improvement Project in County history, along with overseeing the communications efforts for Miami-Dade County’s two-largest economic engines: Miami International Airport and PortMiami.
Prior to his current position with Miami-Dade County, Michael worked as the Senior Director for Governmental Relations and Public Affairs at Penn Schoen Berland (PSB), a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients. During his four years with the firm, Michael worked throughout Latin America, the Caribbean, the Middle East and Europe as a political and communications campaign consultant. He worked with former Clinton and Bush administration officials providing strategic consulting for heads of state and presidential and parliamentary candidates. Michael also served as a consultant for several leading U.S.-based companies while with the firm.
Prior to joining PSB, Michael spent four years at Balsera Communications, which is now considered a leading agency for U.S. Hispanic public affairs and political communications consulting. At this firm is where Michael first worked on Barack Obama’s 2008 presidential campaign, supporting the efforts of the Hispanic media messaging team from the Iowa caucuses and the Democratic Party primary process, through Election Day.
Throughout the 2012 U.S. presidential election, Michael served as a surrogate for the Obama for America reelection campaign, the Democratic National Committee, and the Miami-Dade Democratic Party on both English- and Spanish-language media outlets, and as the Hispanic Communications Director for the Miami-Dade Democratic Party.
Born and raised in the Westchester neighborhood of Miami-Dade County, Michael earned a Master's in Public Administration and Bachelor's in Political Science from Florida International University (FIU). Michael is still very active in the FIU community, serving as Parliamentarian for the Alumni Association Board of Directors. He is a 2000 graduate of Westminster Christian School in Palmetto Bay. In addition to his volunteer community work, Michael is active in national organizations, has received numerous recognitions and is often a guest speaker in university and high school classrooms.
Michael and his wife Christine are the proud parents of Brian Michael and Alyssa Nicole.Back to Top Page Last Edited: Mon Nov 27, 2017 11:13:42 AM
Michael A. Hernández
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