Awareness, Advocacy and Marketing Working Group
Role: Working Group members will work closely in researching best practices and identifying options with a rationale linked to fiscally responsible considerations of our community’s needs. Stakeholders participating in these groups will be diverse and inclusive of a variety of different perspectives. Only guiding questions will frame each group’s discussions and final recommendations.
Minimum Meeting Requirements: Each group will be invited to attend and observe the Mayor’s Blue Ribbon Taskforce meetings. Staff will provide substantive background information to each working group. They will meet as working groups at least three times and will then meet across working groups a minimum of two times. These meetings will take place over the course of two months.
What strategies are currently employed to create awareness of the services provided by the MDPLS? Who participates in this process? How can these efforts be refined and/or improved? If changes are being proposed to service levels and/or delivery, how should the public be best informed and engaged? Can library usage be increased within the current service model? How? If new service models are considered, what strategies should be employed?
Providing recommendations for this group will require an assessment of what is currently done and by whom. Areas to be assessed should include branding, website, apps, use of social media, communication partnerships, current work with Friends of the Library and the Library Advisory Board and the manner in which cross messaging is employed. Suggestions for engagement must be specific and should take into account the diversity of our community and the various populations that currently benefit and/or could benefit from services provided in the library.
The Virtual Binder below includes the information Working Group members will use to facilitate their discussions.
As a reference, please use the Table of Contents to navigate through these documents. After first selecting a section and then identifying the desired file, a new window will open to facilitate printing each document.
Taskforce Meeting Calendar
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