Photo (from left to right):  Miami-Dade County Commissioner Katy Sorenson, District 8; Miami-Dade County Mayor Carlos Alvarez

Miami-Dade County Mayor Carlos Alvarez, the Miami-Dade Board of County Commissioners and Publix Super Markets introduced a new produce brand, Redland Raised, to promote the consumption of fresh local produce in more than 1,000 Publix locations. 

The local branding initiative, Redland Raised, has been created by Miami-Dade County, in conjunction with the Florida Department of Agriculture and Consumer Services, to promote a "buy local" program throughout the County and the State of Florida.   The brand will be in line with the Fresh from Florida brand, of which the majority of local growers and packers are members.

"Pairing Publix with our locally-grown produce makes great sense," said Mayor Carlos Alvarez.  "We can educate and encourage our residents to invest in local produce and in turn, stimulate the economy in our County."

Miami-Dade County's agriculture industry is number two in the state and 18th in the country, generating an estimated $2.7 billion for the local economy.