Miami-Dade County | |
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| Seaport Public Affairs Officer | |
| Minimum Qualifications | |
| Bachelor's degree. A minimum of two to four years of progressively responsible experience in public information, journalism, marketing, or public relations is required. Applicants qualifying for employment with the Miami-Dade Seaport Department will be subject to extensive security screening, including but not limited to fingerprint checks, employment verification, and other such procedures as may be mandated by federal, state, or local requirements. The security clearance required by federal law is a continuing condition of employment. | |
| Job Specifications | |
| NATURE OF WORK
This is highly responsible professional managerial work in communicating and promoting the activities of the Miami-Dade Seaport Department.
An employee in this class is responsible for coordinating television productions, website development, press conferences, speechwriting, PowerPoint Presentations, and other activities critical to enhancing the image of the Miami-Dade Seaport. Responsibilities include strengthening professional relationships with cargo-related companies, cruise lines, maritime organizations, tourism industry, local, national and international news media and the trade press; developing public relations campaigns; coordinating all public statements on behalf of the Department to the media, as directed by the Seaport Director and Assistant Director for Intergovernmental Affairs; and coordinating and implementing emergency procedures and working with all agencies, local, state and federal, in disseminating vital information to the public via the press. The incumbent must understand all critical issues affecting the Department, as well as be proactive in communicating seaport accomplishments to the various sectors served by the seaport. General direction is received from an Assistant Director who holds the incumbent responsible for the professional management of department services and achievement of desired goals and objectives.
ILLUSTRATIVE TASKS
Plans and directs the activities of the Public Affairs Office.
Develops and strengthens professional relationships with cargo-related companies, cruise lines, maritime organizations, tourism industry, local, national and international news media and the trade press.
Develops public relations campaigns; coordinates all public statements on behalf of the Department to the media.
Coordinates and implements emergency procedures; works with federal, state and local agencies to disseminate vital information to the public via the press.
Develops positive news coverage and ensures that accurate information is disseminated regarding the Seaport.
Responds in a timely manner to 24-hour emergencies and coordinates public statements regarding all incidents.
Coordinates Port-related stories and logistics with the media; coordinates and responds to public records requests; responds to public email requests.
Writes and disseminates press releases; writes and edits newsletter; writes speeches for the Department Director; oversees the content development and editing of the website.
Services the needs of the Director's Office including speeches and presentations as well as any media interviews.
Coordinates communications functions with the Communications Department.
Conceptualizes and develops PowerPoint Presentations.
Coordinates television productions; writes and produces video presentations.
Produces the State of the Ports presentation, coordinates photography, videography, creates and produces all press releases, videos, brochures and public information materials.
Receives and responds to public information requests.
Performs related work as required.
KNOWLEDGE, SKILLS AND ABILITIES
Thorough knowledge of the principles and practices of journalism and public relations.
Thorough knowledge of the organization and operation of the Miami-Dade Seaport.
Thorough knowledge of public relations skills, such as producing brochures, graphic design, creative layout, broadcast production, photography and website development and design.
Thorough knowledge of the inner workings of the media, as well as a good understanding of the seaport industry, trends and seaport future developments.
Through knowledge of the inner workings of government and the needs of the media.
Through knowledge of technical skills such as writing, editing, graphics, layout, design, video and photography production capabilities.
Ability to communicate clearly and concisely, verbally and in writing.
Ability to handle multiple projects simultaneously, while planning for the future.
Ability to balance the inner workings of government and the needs of the media.
Ability to use judgment and discretion in disseminating information to the media.
Ability to establish and maintain effective working relationships with subordinates, superiors, public officials and members of the media.
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