This is advanced professional work in journalistic and creative television production for Miami-Dade TV, a division of Miami-Dade County's Communications Department.

Employees in this class are responsible for developing, creating and writing TV programs like Downtown Dade, Miami-Dade Now and Down To Earth; promotional spots, (mini-commercials); public service announcements and other news and informational programming. Responsibilities include receiving assignments through conferences with department head or other administrative officials; collaborating with the Station Manager and Sr. Producer the supervision of content and production design of designated programs, including script, set design, graphics, music and editing. Incumbent exercises considerable independent judgment and technical expertise in supervising field and studio crews, editors and graphic artists. Supervision is received from an administrative superior who reviews work for effectiveness through appraisal of public response.

ILLUSTRATIVE TASKS

Meets with department heads/liaisons to determine topics for programs and conducts research for topics using the web, site survey, library and interviews with subject matter experts.

Organizes research materials, writes script and assembles all elements necessary to produce the script.

Supervises and directs studio field production crews and editors to assure quality and creativity in videography, audio graphics production and editing.

Write scripts for video programs and meets established deadlines. Also writes publicity materials to promote video programs. May be required to adapt English programs into Spanish.

Develops set design and graphics concepts.

Serve as member of the technical crew for studio and field productions and live meeting broadcasts as needed, operating TV production equipment like studio cameras, video switcher, videotape machines, character generators, audio boards, teleprompter, etc.

Performs related work as required.

KNOWLEDGES, ABILITIES AND SKILLS

Extensive knowledge of journalistic principles and practices, the techniques of planning, developing, producing and evaluating video programs.

Extensive knowledge of video production equipment and production techniques.

Thorough knowledge of correct English usage.

Thorough knowledge of research and script-writing techniques.

Ability to effectively schedule and manage video production crews.

Ability to convert complex issues and concepts into simple, effective messages.

Ability to work independently and meet deadlines.

Ability to create and maintain effective working relationships with department directors and representatives, industry contacts, the media and members of the public.

Ability to communicate effectively, verbally and in writing.

Revised 09/05