This is advanced professional work in the business planning development of the General Aviation Airports (GAA).

An employee in this classification is responsible for developing business and marketing plans for the GAA. Responsibilities include coordinating with GAA operations staff, MDAD facility maintenance staff, MDAD planning and development staff, GAA properties staff and GAA business development staff in the development of business plans for the development of the GAA; coordinating operations, County facility development, leasing activities, leasehold improvements and maintenance within the framework of established policy and procedures involving the GAA; conducting outreach activities to foster interest in development opportunities at the GAA; maintaining communications with operations staff and developers; assisting prospective developers in the County developmental process and recommending policies for the GAA which assure the overall effectiveness, attractiveness and efficiency of the GAA. The incumbent exercises considerable managerial expertise and specialized knowledge in the development of business and marketing plans. General supervision is received from an Assistant Department Director who holds the incumbent responsible for the achievement of desired goals and objectives.

ILLUSTRATIVE TASKS

Develops business plans in coordination with GAA Operations, GAA Properties, Business Management, Business Development, Planning and Development, and Facilities Maintenance for the GAA; develops marketing plans to implement business plans.

Maintains effective lines of communication with tenants, prospective tenants and MDAD staff through personal contacts, briefings, correspondence and user meetings.

Coordinates with GAA Operations and Facility Maintenance staff regarding GAA tenant operational and facility needs.

Coordinates with Properties staff and participates in leasing activities, including negotiations and administration, tenant leasing policies and related issues.

Participates in the formulation of plans and policies regarding the development of facilities and compatibility for each of the Airports and in the review of specifications pertaining to design and construction of new facilities or rehabilitation of existing GAA facilities.

Monitors tenants, rental payments on a monthly basis to measure performance, project revenues lost due to tenant's financial difficulties and for possible legal action.

Coordinates oversight of engineering, maintenance and construction in the operations and tenants' areas.

KNOWLEDGE, SKILLS AND ABILITIES

Thorough knowledge of the development of business planning.

Thorough knowledge of the principles and practices of marketing applicable to the aviation industry.

Thorough knowledge of the principles of management and business administration.

Thorough knowledge of research techniques and the sources and availability of information pertaining to airport business development programs.

Thorough knowledge of the methods and techniques employed in the strategic development of business and marketing plans for General Aviation Airports.

Thorough knowledge of the principles and practices of marketing applicable to the aviation industry.

Knowledge of airport design characteristics and operational practices and procedures.

knowledge of public relations principles and techniques.

Ability to express ideas clearly and concisely, verbally and in writing.

Ability to establish and maintain effective working relationships with other employees, supervisors, departmental officials, officials of other agencies and the general public.

Ability to plan and develop business and marketing strategies to assure the overall effectiveness, attractiveness and efficiency of the General Aviation Airports.

Ability to coordinate and conduct outreach activities to foster interest in development opportunities at the General Aviation Airports.

Ability to design, develop and complete market research projects.

Ability to plan, organize and manage aviation marketing projects.

DRAFT 10/29/04

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