The Port of Miami introduced its new look earlier this week with the presentation of 2035 Master Plan, a ambitious initiative that will guide the Port's growth over the next two decades.
"Our Port is moving in many new and exciting directions," said Port Director Bill Johnson, "The new logo capitalizes on the powerful Miami brand which ranks among the most recognized in the world."
Johnson said the new marketing look aligns the port more closely with its partners at the Greater Miami Convention & Visitors Bureau and the Downtown Development Authority which has similar logos for marketing purposes. The Port will retain as its legal name the Dante B. Fascell Port of Miami.
The 2035 Master Plan was approved by the Board of County Commissioners earlier this week as a vision for future Port development that allows for significant growth in both its cruise and cargo businesses. Importantly, at the same time the Master Plan supports the Port's sustainability goals and commitment to operate in an environmentally responsible manner.
"The Master Plan dedicates much thought to the surrounding areas and outlines projects that will help preserve it," Johnson said. "Through long-term planning, the Port commits to minimizing its impact but to remain relevant, we will continue to adapt to our changing world."
Johnson added, "Incorporated in the plan are the best practices of top container Ports throughout the world-including those in Hong Kong, Shanghai and Singapore.
2035 Master Plan is an ambitious outline for future growth that positions our seaport to play an even more important role as a powerful economic engine -- not only in South Florida, but for the entire state and region."
The Port contributes more than $18 billion to the local economy and supports more than 180,000 jobs.