Media Contact:
Laura Phillips
laf@miamidade.gov
305-755-7842
Cindy Castelblanco, Zoological Society of Florida
cindyc@zsf.org
305-328-8811

Zoo Miami's Ron Magill to receive ''PRSA Miami Royal Palm Award''

MIAMI (September 22, 2015)

The Miami-Dade County Parks, Recreation and Open Spaces Department joins Zoo Miami and the Zoological Society of Florida (ZSF) in announcing that Ron Magill, Communications and Media Relations Director at Zoo Miami has been selected to receive the coveted “PRSA Miami Royal Palm Award” for his contributions to the local public relations industry. The award will be presented by the Miami-Dade chapter of the Public Relations Society of America (PRSA) as part of the “2015 Ev Clay/PRSA Miami Endowment Luncheon” at 11:30 a.m. on Friday, Oct. 2, 2015 at Jungle Island. 

In addition, PRSA will present a “Lifetime Achievement Award” to Rosanna M. Fiske, APR, fellow PRSA, vice president of corporate communications at Wells Fargo & Co. and six promising public relations students will be presented with an Ev Clay/ PRSA Miami Endowment Fund scholarship. 

Miami-Dade County Mayor Carlos A. Gimenez said of Magill’s award: “I applaud Ron for this great achievement.  He continues to lead the way as an outstanding Miami-Dade media guru and ambassador for Zoo Miami.”

“Few people have such a contagious enthusiasm and deep passion for zoo animals and wildlife as Ron.  This award is well deserved and we are proud to have him on the Zoo Miami team,” said Zoo Miami Director Carol Kruse. 

The PRSA Miami Royal Palm Award that is presented to a member of the community who embodies and demonstrates key values of the public relations profession and who has made a significant contribution to Miami-Dade County. The recipient maintains a high standard of ethics and social responsibility along with positively affecting attitudes, beliefs and behavior for the common good. 

Magill, who is best known for his promotion of animal and wildlife conservation on behalf of Zoo Miami has worked at the zoo for more than 35 years. As Zoo Miami’s goodwill ambassador, he has made frequent appearances on TV shows including National Geographic Explorer, The Today Show, The Late Show with David Letterman, CBS This Morning, and Dateline among others. A Spanish-speaker, Magill has made regular appearances on national Spanish-language TV shows including the top-rated shows, Despierta America and Sabado Gigante. He has also written and produced many wildlife articles and award-winning photographs that have appeared in publications and galleries around the world. Magill has traveled throughout Africa, India and Tropical America while developing and directing conservation projects and Emmy Award winning documentaries focusing on the wildlife of those regions.  

The luncheon raises funds to support Ev Clay/PRSA Miami Endowment Fund, which is the largest scholarship fund operated by a PRSA chapter and that provides financial resources to students with a public relations interest. Since its establishment in 1985, it has awarded more than $177,000 to more than 123 deserving students.  

About PRSA Miami

With more than 200 members, the PRSA Miami chapter has grown to become the preeminent public relations organization in Miami-Dade County and has always enjoyed an outstanding reputation in the PRSA world for the strength of its chapter management and the quality of its programs. PRSA Miami offers members the opportunity to learn, network, develop leadership skills, and advance professionally in an atmosphere of good comradeship.

About Zoo Miami

Rated one of the top ten zoos in the U.S. and one of the top 20 zoos in the world by Tripadvisor.com, Zoo Miami houses more than 3,000 animals in natural habitats and provides visitors the feel of a safari. Guests can enjoy animals like okapis, giant river otters, elephants and rhinos in large open air exhibits; a giraffe feeding station; camel rides; an Indian rhino encounter; Australian parrot feeding; meet and greets with mascots, the Zoo Squad; tram tours; family cycles; water play areas; a monorail and large exhibits like Amazon & Beyond.  

Zoo Miami is located at 12400 SW 152nd St., Miami, FL 33177. General Zoo Admission is: $17.95/adult, plus tax and $13.95/child (3-12) plus tax. Children under two, Zoo members and parking are free. Zoo Miami’s hours are 10 a.m. - 5 p.m. on weekdays and 9:30 a.m. - 5:30 p.m. on weekends and holidays; ticket booths close at 4 p.m. For more information please visit http://www.zoomiami.org or call 305-251-0400.

About the Zoological Society of Florida

The Zoological Society of Florida is a non-profit 501(c)(3) that supports Zoo Miami through education, conservation and outreach programs; marketing and public relations; volunteer services and financial support for the construction of new exhibits. 

Miami-Dade Parks is a world-class parks system supported by the Parks Foundation of Miami-Dade and focused on Placemaking, Health and Fitness, and Conservation and Stewardship.