Media Contact:
Carolina del Busto
carolina@miamidade.gov
786-469-5365

The Department of Transportation and Public Works encourages riders to be kinder to one another while riding transit

MIAMI (November 10, 2016)

The Department of Transportation and Public Works (DTPW) is promoting a kindness campaign centered around the takeover of advertising space within the Metrorail cars and Metrobuses to push a kinder message.

“We strive to provide clean, safe, reliable, and convenient service to our residents and visitors,” said Alice N. Bravo, P.E., Director of DTPW. “These messages are a simple reminder that good behavior and kindness are inherent to each individual rider.”

To add to the amusement, the messages will appear to be issued from the Department of Kindness with catchy phrases like: “A smile needs no translation,” “Block the haters, not the entrances,” “Why be moody when you can shake your booty,” and “Kind people are our kinda people.”

“The messages are fun and creative,” added Bravo, “so we hope they will brighten the ride for our passengers and help make transit cool.”

As part of the kindness campaign, the Department urges riders to snap pictures of their favorite messages while on help the train or bus and share on social media using the hashtag #BeKindMIA. Tag @GoMiamiDade on Twitter or Instagram for a chance to be retweeted or re-grammed.

The messages were developed in conjunction with The New Tropic and Prism Creative Group as part of the overall “Miami’s Never Moved Like This” effort.

“We were inspired by the simple idea that people should strive to be a bit kinder to one another -- especially when using public transit,” explained Chris Sopher, CEO of The New Tropic and co-founder of WhereBy.Us.

The purpose of the Kindness Campaign is to encourage riders “to be a bit more excellent to each other in public spaces,” added Sopher.

Visit www.miamidade.gov/transit, and stay connected with DTPW on Facebook and Twitter.

Download the free Miami-Dade Transit Tracker app by visiting www.miamidade.gov/transit/transit-tracker-app and start planning for your next trip today. Also available from DTPW is the EASY Pay app – turn your smartphone into a mobile ticket and just scan to ride. Visit www.miamidade.gov/transit-easy-pay for more information. Don’t forget, riders can now also pay for parking via their mobile devices with the PayByPhone cashless app.

We’re with you every stop of the way.