Value Statements (Guiding Principles)
Value statements express basic beliefs about conditions under which people work best. They steer leaders to establish the structures and systems to make the vision a reality. Value statements address weaknesses, decision-related behaviors. We use the term value statements interchangebly with guiding principles.
| Value Statement: a statement of an organization’s core beliefs; doctrine. Also known as guiding principles. | |
| Our Value Statements are | Simply Put |
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The customer is always at the top of our “to-do” list. Our business and action plans should answer the question: “How does this affect the customer?” |
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We build credibility when we act legitimately. We balance logic with compassion, listening, being attentive to all employees. |
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Own the problem. Return calls. Answer letters. Follow up on complaints. |
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We recognize and respect and seek out the unique gifts, talents and backgrounds of our workforce. We understand that in order to serve our community, we must understand our community. Our workforce ought to reflect the community we serve. |
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Understand and carry out our purpose promptly. |
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Mine and foster leadership, understanding that a title is not the measure of leadership potential. |
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Monitor trends, market forces, technology and apply the good ones. |
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Allow for the possibility that an idea may be ahead of its time and that the person offering the idea is a visionary. |
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Walk the talk. Do more than acknowledge a good idea. It is not enough to ask, “What if?” Make it so. |
See also: Mission Statement; Vision Statement.





