Miami-Dade Transit (MDT) celebrated the one-year anniversary of its EASY Card at noon today on Friday, October 29, 2010, at the Transit Service Center area with a Birthday Bash complete with birthday cake and a jolly rendition of "Happy Birthday." The event was held on the second floor of the Stephen P. Clark Center at 111 NW 1st Street.
The event celebrated the successful implementation and use of the Transit Department's automated fare collection system by awarding the rider who made the 42 millionth "tap" a full year of FREE ridership. The top five most frequent users of the EASY Card were also acknowledged with a FREE month of transit, beginning November 1, 2010.
From left to right are the winners of free transit:
Ana Gutierrez, Brian Hartley and Gloria Maldonado
"This Birthday Bash celebrates the fact that the EASY Card has made using our transit system such a convenient and efficient choice for so many of our County residents," said Mayor Carlos Alvarez.
In October 2009, MDT's EASY Card automated fare collection system became Florida's first transit smart card system, following a record-fast 15-month installation. The EASY Card system offers unprecedented convenience and flexibility by allowing customers to pay their fares with a single reloadable EASY Card or EASY Ticket.
"Today's celebration marks not only the system's recorded 42 million EASY Card taps at its Metrorail fare gates and Metrobus fare boxes since the system's 2009 launch, but the resounding success of the program and its popularity with transit riders," said Transit Director Harpal Kapoor.