Legislative Matter

Miami-Dade Legislative Item
File Number: 110402

Printable PDF Format

Clerk's Official Copy

File Number: 110402

File Type: Resolution

Status: Adopted

Version: 0

Reference: R-374-11

Control: Board of County Commissioners

File Name: PURSUE MARKETING CAMPAIGN AIMED FOR NEW BUSINESS

Introduced: 2/17/2011

Requester: NONE

Cost:

Final Action: 5/3/2011

Agenda Date: 5/3/2011

Agenda Item Number: 11A19

Notes:

Title:

RESOLUTION DIRECTING THE COUNTY MAYOR TO PURSUE A MARKETING CAMPAIGN AIMED AT ‘REBRANDING’ MIAMI-DADE COUNTY AS A ''FRIENDLY PLACE TO DO BUSINESS'' AND ''A GREAT PLACE TO OPEN A NEW BUSINESS''

Indexes:	CAMPAIGNS
	MARKETING & PROMOTIONS

Sponsors:	Rebeca Sosa, Prime Sponsor
	Lynda Bell, Co-Sponsor
	Jean Monestime, Co-Sponsor
	Dennis C. Moss, Co-Sponsor

Sunset Provision: No

Effective Date:

Expiration Date:

Registered Lobbyist:

None Listed

Legislative History
Acting Body	Date	Agenda Item	Action	Sent To	Due Date	Returned	Pass/Fail

Board of County Commissioners	5/3/2011	11A19	Adopted				P

Economic Development & Social Services Committee	4/13/2011	2F	Forwarded to BCC with a favorable recommendation				P
REPORT:	Assistant County Attorney Terrence Smith read the foregoing proposed resolution into the record. The Committee proceeded to vote on this proposed resolution as presented. Chairwoman Sosa explained the intent of this resolution to make Miami-Dade County a friendly place to do business and to open a new business. Commissioners Bell, Monestime and Moss asked to be listed as co-sponsors on this proposed resolution.

Economic Development & Social Services Committee	3/9/2011	2C	No action taken due to cancellation of meeting

County Attorney	3/8/2011		Referred	Economic Development & Social Services Committee	4/13/2011

County Attorney	2/17/2011		Assigned	Daniel Frastai	2/17/2011

County Attorney	2/17/2011		Referred	Economic Development & Social Services Committee	3/9/2011

Legislative Text

TITLE
RESOLUTION DIRECTING THE COUNTY MAYOR TO PURSUE A MARKETING CAMPAIGN AIMED AT �REBRANDING� MIAMI-DADE COUNTY AS A "FRIENDLY PLACE TO DO BUSINESS" AND �A GREAT PLACE TO OPEN A NEW BUSINESS�

BODY
WHEREAS, it is imperative to recognize that private business and entrepreneurs drive the research and development, jobs, and opportunities of tomorrow, thereby forming the backbone of the United States� economy; and
WHEREAS, especially during the current economic downturn, entrepreneurs in Miami-Dade County must be encouraged to form new businesses, and existing business entities must be encouraged to relocate operations to Miami-Dade County; and
WHEREAS, in reflection of Miami-Dade County�s attractiveness to a potential workforce, including a year-round warm climate, excellent public and private schools, outstanding centers for the arts, and ease of access to a wide-array of diverse recreational activities, business entities currently seeking to relocate their operations should therefore consider Miami-Dade County as a top site alternative,
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MIAMI-DADE COUNTY, FLORIDA, that this Board directs the County Mayor or Mayor�s designee to pursue a marketing campaign centered on �rebranding� Miami-Dade County as a �friendly place to do business� and a �great place to open a new business� and submit a status report regarding said campaign to this Board within sixty (60) days of the effective date of this resolution. The County Mayor or Mayor�s designee shall provide bi-monthly updates to the Board until the campaign is fully implemented.