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Home ReleasesMiami-Dade County earns multiple national awards for retirement readiness campaign

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Miami-Dade County earns multiple national awards for retirement readiness campaign

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https://www.miamidade.gov/global/people-and-internal-operations/home.page 2026-11-03 2026-11-03T13:00:00.000Z 08 00 am Ricardo Bran [email protected] Miami-Dade County earns multiple national awards for retirement readiness campaign Miami-Dade County has earned multiple prestigious national and international awards for its retirement readiness campaign, developed in partnership with MissionSquare. Miami-Dade County has earned multiple prestigious national and international awards for its retirement readiness campaign, developed in partnership with MissionSquare. The campaign was designed to enhance employees' financial well-being and help them take meaningful steps toward retirement readiness. The campaign's impact was recognized with three major industry awards in 2026. It earned a Gold Hermes Creative Award for excellence in marketing and communications, a Gold American Business (Stevie®) Award recognizing outstanding achievement in business communications, and a Communicator Award of Distinction for its effectiveness in reaching and engaging key audiences. Together, these honors highlight the campaign's strength in integrated marketing, financial services communications, and government outreach. MissionSquare, which has partnered with Miami-Dade County since 1976, worked closely with the County to design and implement a comprehensive, multi-channel campaign focused on increasing participation in the County’s 457(b) Deferred Compensation Plan. The initiative emphasized the importance of enrolling in the plan, increasing contribution rates, and designating or updating beneficiaries to help employees better protect their loved ones and strengthen their financial futures. "This recognition reflects our ongoing commitment to supporting the financial well-being of our employees," said Victor Martinez, Assistant Division Director PIOD. "Our partnership with MissionSquare helps ensure that Miami-Dade County employees have the tools, resources, and guidance needed to plan for and achieve long-term financial security." Through targeted communications, educational materials, and personalized engagement opportunities, the campaign reached employees across all career stages and simplified key financial decisions. Messaging highlighted the real-life impact of beneficiary designations and encouraged employees to take action, while also promoting one-on-one consultations with dedicated Retirement Plans Specialists. As a result of the campaign, employees completed approximately 300 new enrollments, 250 contribution increases, and 500 beneficiary updates in their plans. The campaign also led to 600 new online account registrations and 300 one-on-one appointments with Retirement Plans Specialists, while email engagement rates significantly exceeded industry benchmarks, reflecting strong employee interest and participation. "This campaign demonstrates how thoughtful communication and personalized guidance can inspire meaningful action," added Andrew Whiting, chief sales officer at MissionSquare. "By helping employees enroll, increase contributions, and update beneficiary information, Miami-Dade County has taken an important step toward strengthening the long-term financial security of its workforce. We are proud to partner with the County in supporting employees as they plan for their financial futures." The awards recognize Miami-Dade County’s leadership in delivering effective, results-driven communications that allow employees to make informed decisions and take meaningful steps toward retirement readiness. The County and MissionSquare will continue to provide education, tools, and personalized support designed to help employees make informed financial decisions throughout their careers. no 2026 00 a.m. 00 a.m. org1733787007773752 1 rel1792690598441996 People and Internal Operations Stephen P. Clark Center 111 NW 1st Street Miami 33128 Takia Burnett [email protected] (305) 375-4585 local county miami-dade department department People and Internal OperationsPIO Contact Us /global/publicrecords/search.page Miami-Dade County People and Internal Operations Department The People and Internal Operations Department ensures efficient County operations and fosters a thriving workforce by integrating internal services and human resources management. The department provides facility, construction, fleet, and risk management, along with ADA compliance, real estate, security and parking services. The People and Internal Operations Department ensures efficient County operations and fosters a thriving workforce by integrating internal services and human resources management. The department provides facility, construction, fleet, and risk management, along with ADA compliance, real estate, security and parking services. The People and Internal Operations Department ensures efficient County operations and fosters a thriving workforce by integrating internal services and human resources management. The department provides facility, construction, fleet, and risk management, along with ADA compliance, real estate, security, and parking services. It supports workforce development through performance management, employee training, diversity programs, and collective bargaining, while addressing workplace policies, payroll, and workforce metrics. Additionally, the department resolves discrimination cases through investigation and mediation. Serving County departments, employees, and the community, it is committed to operational excellence and an equitable workplace. /resources/images/banners/internal-services2.jpg Director Raimundo "Ray" Delgado Raimundo%20%22Ray%22%20Delgado /global/government/biographies/people-and-internal-operations.page Stephen P. Clark Center - 111 NW 1st Street [loc1454454181420459] : Miami ^ 33128 loc1454454181420459 Suite 2401 305-375-5893 https://www.miamidade.gov/global/people-and-internal-operations/home.page

To request materials in an accessible format, or if you require special accomodations, please contact our ADA Coordinator: Takia Burnett [email protected] (305) 375-4585 people-and-internal-operations org1733787007773752 loc1454454181420459 Stephen P. Clark Center 111 NW 1st Street Suite 2401 Miami 33128 305-375-5893 https://www.miamidade.gov/global/people-and-internal-operations/home.page

MIAMI-DADE ( November 03, 2026 )–

Miami-Dade County has earned multiple prestigious national and international awards for its retirement readiness campaign, developed in partnership with MissionSquare. The campaign was designed to enhance employees' financial well-being and help them take meaningful steps toward retirement readiness.

The campaign's impact was recognized with three major industry awards in 2026. It earned a Gold Hermes Creative Award for excellence in marketing and communications, a Gold American Business (Stevie®) Award recognizing outstanding achievement in business communications, and a Communicator Award of Distinction for its effectiveness in reaching and engaging key audiences. Together, these honors highlight the campaign's strength in integrated marketing, financial services communications, and government outreach.

MissionSquare, which has partnered with Miami-Dade County since 1976, worked closely with the County to design and implement a comprehensive, multi-channel campaign focused on increasing participation in the County’s 457(b) Deferred Compensation Plan. The initiative emphasized the importance of enrolling in the plan, increasing contribution rates, and designating or updating beneficiaries to help employees better protect their loved ones and strengthen their financial futures.

"This recognition reflects our ongoing commitment to supporting the financial well-being of our employees," said Victor Martinez, Assistant Division Director PIOD. "Our partnership with MissionSquare helps ensure that Miami-Dade County employees have the tools, resources, and guidance needed to plan for and achieve long-term financial security."

Through targeted communications, educational materials, and personalized engagement opportunities, the campaign reached employees across all career stages and simplified key financial decisions. Messaging highlighted the real-life impact of beneficiary designations and encouraged employees to take action, while also promoting one-on-one consultations with dedicated Retirement Plans Specialists.

As a result of the campaign, employees completed approximately 300 new enrollments, 250 contribution increases, and 500 beneficiary updates in their plans. The campaign also led to 600 new online account registrations and 300 one-on-one appointments with Retirement Plans Specialists, while email engagement rates significantly exceeded industry benchmarks, reflecting strong employee interest and participation.

"This campaign demonstrates how thoughtful communication and personalized guidance can inspire meaningful action," added Andrew Whiting, chief sales officer at MissionSquare. "By helping employees enroll, increase contributions, and update beneficiary information, Miami-Dade County has taken an important step toward strengthening the long-term financial security of its workforce. We are proud to partner with the County in supporting employees as they plan for their financial futures."

The awards recognize Miami-Dade County’s leadership in delivering effective, results-driven communications that allow employees to make informed decisions and take meaningful steps toward retirement readiness. The County and MissionSquare will continue to provide education, tools, and personalized support designed to help employees make informed financial decisions throughout their careers.