Multi-Channel Advertising

Communications and Customer Experience (CCED) offers a wide assortment of multi-channel advertising and engagement services including media research, strategy, buying and placement, as well as campaign management for both paid and unpaid promotions. Additionally, CCED provides performance monitoring services and campaign optimization recommendations. CCED also monitors emerging marketing trends and advises clients on how to best leverage these products.

CCED manages both legal and promotional advertising for County departments on channels that include:

• Radio (traditional and streaming)
• Social
• Print
• TV (traditional and streaming)
• Online (e.g. Web Banner Ads, Search Engine Marketing, Native Advertising, Content Marketing; )
• Out of Home
• Guerilla